ENT 416 - Marketing for Entrepreneurs

3 Credit Hours

Designed to prepare the student for the marketing management role of the entrepreneur. Critical issues affecting entrepreneurship and small business marketing management will be examined. Primary focus on marketing strategy, role of marketing in financing the venture, branding, viral marketing, customer relationship management, distribution tactics, new product marketing and public relations. A comparative view of entrepreneurship and case analyses will be used.

Prerequisite: Senior level.