ENT 427 - Entrepreneurship Senior Project

3 Credit Hours

Prepares the student for the role of practicing entrepreneurship. Critical issues affecting entrepreneurship and small business management will be examined. The primary focus will include marketing strategy, role of marketing in financing the venture, branding, viral marketing and customer relationship management; distribution tactics, new product marketing and public relations, essential concepts of venture financing; human resource management, strategic planning and analytical reasoning as applied to business management. A comparative view of entrepreneurship and case analyses will be used.

Prerequisite: Senior level.